When it comes to public relations, I operate on the following fundamental principles …
- Public relations is not an event. It is always a process, a planned effort to influence opinion.
- It is both an art and a science. It requires creativity, communication and coordination.
- There’s no magic in it. Successful campaigns are timely, relevant, factual and well-executed.
MediaMonde’s most successful public relations efforts begin with high-quality clients that offer high-quality products and services. It is atop this solid foundation that we can carefully build and flawlessly execute public relations campaigns that generate positive publicity and help you establish valuable long-term relationships with journalists, analysts and others who are capable of influencing your target audiences.