Content Takes Center Stage

“Content marketing is playing an increasingly central role in the channel mix as marketers seek to enhance prospect and customer engagement, according to a new BtoB study. Marketers are exploring all kinds of content to home in on the right combination that will help achieve their objectives. Social media is considered the most important type used to improve sales and marketing effectiveness, cited by 80% of respondents. Other popular types of content include online articles (74%), e-newsletters (65%), white papers (60%), blogs (59%), case studies (58%) and videos (57%).”