“The difference between the almost right word and the right word … is the difference between the lightning bug and the lightning.” – Mark Twain
“Content marketing is playing an increasingly central role in the channel mix as marketers seek to enhance prospect and customer engagement.”
Bill Gates once said, “If I only had two dollars left, I would spend one dollar on PR.” I suppose the question then becomes, “How would you spend the other dollar?”
When your message is delivered by an objective third party, such as a journalist or broadcaster, the message is delivered more persuasively.
There’s a witty new drama on TNT that has caught my interest. It’s called Trust Me. It’s about the shifting dynamics of a large advertising agency set in Chicago.